For one of our exam projects at school, we got assigned a client interested in a new visual identity for her business. Sanne Vliegen is a freelance miscarriage councillor and wanted to express her way of working through the visual identity of her logo and website.
Her goal is to help people or couples get through the feelings a miscarriage or abortion may give them by envisioning a new start and staying hopeful through the harder times. By using this information and more, I set up this concept reflecting the feeling a new spring day brings people and used the cherry blossom as a reoccurring image.
Her goal is to help people or couples get through the feelings a miscarriage or abortion may give them by envisioning a new start and staying hopeful through the harder times. By using this information and more, I set up this concept reflecting the feeling a new spring day brings people and used the cherry blossom as a reoccurring image.
